Video marketing is something that comes up often when I’m asked questions about video business. People often want to know a bit about what video marketing is in the grand scheme of things. And, specifically, what happens once you hand off a video project to a client.
Do you trust your client to know what to do to market the video once it’s finished? Or should you learn video marketing skills so that you know what to do and can sell that as a service? Karthik Reddy, a reader of Filmmaking Lifestyle sent me this piece about video marketing that he wanted to share with my audience.
10 Benefits Video Marketing Can Have for your Company
For a business, video marketing has many benefits that can help you grow your business and take you one step ahead of your competition. In the fast-paced world that we live in, it is more important than ever for businesses to stay up to date with the latest marketing trends so they don’t fall behind their competitors.
Recently, video marketing has really taken off, with more and more businesses utilizing this relatively new marketing technique.
People are now much more likely to want to be spending their time watching a 2-minute video rather than spending 5 minutes trying to make their way through a page of text. If a business is not already using videos in their marketing strategy, then it is probably time that they get started.
The experts at Website Builders have put together 127 facts that you might not know about video marketing, all of which will help you understand this form of marketing a little bit better and help you realize why it may be so beneficial to you as a company.
You will also find some tips and tricks to help you get started on your video marketing journey. If this still has not convinced you, then why not take a look at the many benefits that are outlined below of what video marketing can bring to your client’s company.
When going through this list, use it as a kind of instruction manual for talking to your video clients about this. The benefits are all phrased as if you’re telling your client’s how video will benefit their company.
1. Trust Building
For a customer to make a purchase, they need to trust you as a company to want to make a purchase from you, rather than other businesses that sell the same thing.
Video content is often used as a form of content marketing, and the main aim of content marketing is to build both trust and long-term relationships with its customers.
By providing great content, people will gradually learn about your business and what you can offer and then come to you rather than other companies when the time comes to actually make the purchase.
As a form of content marketing, the video is very good at telling people what you can do in a non-intrusive manner.
A video can present a product in a conversational tone and give people more confidence to make a purchase online, especially if they have never made a purchase from your company before.
2. Giving Google what it Wants
Simply put, Google loves videos, and so in order for Google to love you as a company, then it is advisable to use video content for your business.
You are 53 times more likely to show up first on the search engine if there is a video embedded somewhere on your site. Using a video can significantly increase your SEO and where you rank on a search engine, especially due to the fact that Google now owns the video sharing site of YouTube.
In order to get the best results out of your videos, you should always make sure that your videos are optimised for SEO. This can be achieved by giving them interesting descriptions and titles, while also including links back to your business.
3. The Role of the Mobile
In recent years, the rise of mobile use has been extreme. People are using their mobile devices for a lot more than simply making a phone call or sending the odd text.
People are actually making more searches using their mobile device than on a desktop computer. Video and mobile marketing go hand in hand as video mobile views continue to grow, especially on sites such as YouTube.
People love to watch videos when they are out and about, on a train, in their lunch break. Therefore the mobile video audience continues to grow.
Not only are consumers likely to watch a video on their mobile, but when they do they are 1.4 times more likely to pay attention to branded content and feel a sense of personal connection with the brand.
The problem lies in the fact that some brands are yet to optimise their video content for mobile use. This can be a huge turn off for potential customers.
4. Better Conversions and Sales
Using a video as part of a marketing strategy can make a business a lot of money. Adding a video to a landing page on a site can actually increase conversions by 80%.
The video will instantly give people an idea of what the product can do for them, and whether it is something that they need in their lives or not.
The majority of people that will watch an explainer video about a product will then go ahead and purchase the product, meaning that the use of a video has led to a direct sale.
Vision is the most dominant sense that we as humans have, and most of the time we are visual learners. So it makes sense for a vide to be the piece of marketing that will help the consumer make an important purchasing decision.
5. Easier and Cheaper to Create
In recent years as technology continues to develop, it is becoming even easier for businesses to create marketing videos for their brand. Some may choose to opt for an outside provider to create the content for them, while others opt to create the content in-house.
There are now many apps and programmes available to help businesses achieve just that, plus plenty of training opportunities to help businesses create better marketing videos.
Some brands are also going down a different route, and are getting ‘Youtubers’ to promote their products for them. ‘Youtubers’ are people who have grown in fame and popularity by creating videos on their platforms, and therefore have thousands of people viewing their content every single day.
6. An Easy Explanation
A video is a very good way for a business to explain a new product or service quickly and efficiently. Not only that, as well as just telling the consumer what it is a product or service can do, it can actually show that consumer what it can do.
If the concept that you are trying to explain is a little bit more complex, then there is nothing wrong with bringing animation into the mix. This will bring a concept to life in a way that is easy to understand while also adding that element of entertainment, fun, and simplicity into the mix.
6. A Wider Audience
Social media and video is the perfect combination. People love to watch videos when they are on social media.
Social networks are actually encouraging video content onto their sites. If the users like what they see, then they can easily share the content and let a whole host of new potential customers know about it.
This opens up a whole new reach that will not cost you a penny, and then there is nothing stopping them sharing the content with their friends and so on.
YouTube is the second most popular social networking site in the world, and this is purely just video based. However, people will only share things on social media if they find it entertaining. So that usually means not a video that is just crammed with facts and figures.
Therefore, an entertaining video is more likely to increase the likelihood of some social shares. This will not only spread the word about your product but will also increase the likelihood of getting more traffic to your site.
8. Application in Email Marketing
The great thing about videos is that they can be integrated into other forms of marketing easily. This includes email marketing.
Using a video in one of your marketing emails can increase the click-through rate by 96%! This is a great way to make sure that your email stands out from other similar emails.
Currently, 42% of retailers are using video in their marketing, but this number is likely to increase when brands realize the benefit that this can bring them.
Video content increases CTR by 2-3 times, and customer loyalty by 35%.
Just including the word ‘video’ in a subject line of an email can increase open rates while also having the benefit of decreasing unsubscribe rates. This is usually due to the fact that in most cases it is much easier just to sit there and watch a video than to try and get through a chunk of text.
9. More Time Spent on the Site
If a customer visits your site and then decides to watch a video, then that is automatically extra time that they are spending on your site that they otherwise may not have done.
Longer page views mean that search engines like Google will start to pay more attention to it, and therefore rank you higher in the results.
10. People want to Watch Video
More than anything else, statistics are proving that people simply want to watch a video, often more than any other form of content. Therefore, brands should be giving their customers exactly what they want.
For example, 4 billion YouTube videos are watched every single day, a number that continues to steadily rise. People actively search out videos to watch, which they are unlikely to do with any other form of advertising or promotion.
This chart from the Ericsson ConsumerLab report shows how online video (laptop, smart phone, tablet) is eating into traditional forms of media viewing like TV over time:
11. Helping Your Customers Find You
With so much competition out there, it is often difficult to make your brand stand out from the masses, and help people to find you. However, the use of video can do just that.
There are so many types of marketing content out there that requires people to read things, sometimes people are happy to seek out companies that get their message across in a slightly different way.
Recently, there has been a large shift in the way that people view media, mainly thanks to the rise in mobile use, but including a video can help you stand out from your competitors.
12. Technological Breakthroughs
By starting to use video now, you will automatically be getting ahead of the companies that are struggling to stay up to date with the ever-changing trends of the digital world.
People are even beginning to further develop video content, such as the recent emergence of 360-degree video. This is just an example of the alternative video methods that are now available for brands to use.
Viewers are more likely to be intrigued by this new technology, allowing you to break out of the noisy market of your niche.
13. Integration with Blogs
As mentioned previously, integrating video into other forms of marketing content can be a great way for consumers to pay more attention to the content.
This can also apply to a blog. Blogs are currently very big on the internet, with thousands of people reading blogs daily.
Brands that have a blog are much more likely to get more click-throughs and have a better relationship with their customers, so why not include videos in your blog posts?
In this way, a video compliments and improves a current marketing strategy without you having to make too many drastic changes.
The blog can be converted into video format, commonly referred to as Vlogs, and how-to blogs can easily be made into how-to videos, giving customers a fun way to connect and engage with you as a brand.
Video Marketing – In Conclusion, Stay Up to Date
People love the thought that they are working with or making purchases with a company that is up to date, as it shows that they are still very much relevant.
Video marketing is one of the most modern ways that people are promoting their business, so if you include a marketing video in your marketing strategy, then you are very much with the times.
If you don’t start using video in your marketing content, then it is likely that you will start to be left behind. So why not start now and get ahead of the game, and and let the effectiveness of the results speak for themselves.
Here’s a link to the special infographic from Website Builder.