Videos are a great way to showcase the highlights of your business to potential guests. We’ve created some tips for you to help you create a professional video and showcase the best of your business.
Before you start shooting, think about which parts of your business you want to highlight. Find out what distinguishes your company from those of your competitors and create a video that puts those points in the spotlight.
Using a scorebook or sketching your pictures in the order you want them to, you can visualize your content before you start shooting.
You can also create a raw version first and then use it for fine-tuning.
Small, detailed improvements and a few test runs can make the end result is a real special feature.
What Are Promo Videos?
Promo videos are a great tool for companies to promote their products and services. They can be used in many ways, including promoting brands and companies, providing information about an event, and more.
The purpose of promo videos is to introduce a brand or company’s product/service to potential customers. This could be done by showcasing the benefits of what they have on offer.
Alternatively, it might show off some of the features that make a product unique from other similar ones on the market – this will help people see how they can benefit from buying the product or service your promo video is showcasing.
Creating Amazing Promo Videos
Now it’s getting exciting. What should you tell the customer? And what should you not tell the customer?
The answer comes from the needs of the participants – mixed with a bit of advertising psychology.
Ask yourself: What would you want to know about a product or service you’re interested in? You will probably arrive at the known W-questions.
Always answer the questions as concretely as possible!
- What can the audience learn?
- Who is the on-screen presenter (if you have one)? What sets them apart, why are they the best host? Show your face and voice to let the customer put a face to the company
- How do you convey your knowledge?
- Why should the audience buy the product or service (and not another)?
- When is the time to buy? There is only one answer: now! The infamous call-to-action. Do not dismiss your audience without having advised them to buy. Combine the call with a concrete benefit.
Example: A Script For Your Promo Video
After you have noted the answers to the questions, you should build a small script based on this for your promotional video. This can look like this, for example:
- 3 seconds: start picture. The customer has just clicked on your video but may need a moment to turn it up. The start picture should not be bored anyway.
- 20 seconds: what? The essential learning success, ideally on the practical example.
- 20 seconds: who? At least here you have to come into the picture yourself.
- 20 seconds: how? Excerpts from your lessons (screencasts, slides …) – with an explanation in the soundtrack.
- 20 seconds: why? Best explained by yourself or by the presentation.
- 10 seconds: when? The call-to-action. Ideally with Screencast, in which the mouse pointer moves on the booking button.
Video Production: What It Is And What It Can Do For You
I wanted to take some time to address exactly what video production is, what it isn’t and describe in basic terms what it can do.
In its simplest form, video production is the string of processes involved in capturing moving images, editing them into an order that tells a story, and the production of the final output of the video into watchable media.
This media can then be made available on everything from DVDs to online formats.
An Evergrowing Industry
Today, video production is used in marketing, sales, broadcasting, entertainment, and more. In this era of ever-improving computer technology, video production has become a vast field in advertising and in the business world.
It has become one of the fastest-growing tech industries in the last five years and will continue to grow in future years.
Just look at your favorite websites, social media, and other favorite online hangouts and you can see how much video is changing the modern media landscape.
Video Production In a Nutshell
Videography is the process of capturing and recording moving images on electronic media using video cameras and a variety of different types of memory cards.
Videography is different from traditional film production in the type of media used.
Historically, film production used actual raw film stock to imprint an image of each scene.
The film stock would then be run through a number of chemical processes to make it available in other formats. In more modern times, film professionals were able to use digital processes to turn the raw film stock into video-based media.
In this era of video equipment becoming more advanced and closer to the look of traditional film production mediums, the rise of DSLR cameras as an alternative for filmmakers and videographers, videography has emerged as a very real option for companies and businesses all over the world looking for an edge over their counterparts.
So videography, in this modern media landscape, has emerged as a skillset itself and many professional filmmakers have turned their hand to video production.
Video production has become the go-to and preferred form of creative media-making for companies who want a cost-effective way of making promotional videos, sales videos, training videos, and more.
Videography can be compared to traditional filmmaking techniques like cinematography, as they have similar mechanisms.
Cinematography is the art of light and movement and those with this skillset on a film production are known as cinematographers or Directors of Photography.
A videographer has similar (and transferrable) skills to a cinematographer, only used in a video medium rather than film.
It should also be mentioned that many cinematographers make good videographers and vice-versa.
As I noted earlier, the skillsets are very much transferrable.
Videography is everything that’s involved in the capturing of video footage. Movement, lighting, camera angles, etc are all aspects of videography.
As well as videography, video editing is a large part of the video production process. Video editing is the manipulation of video footage parts, by subtraction and addition, that create a new whole.
This new whole most often has a narrative format that tells a story. In the case of a marketing piece for a company, the story might be that of companies rising from their beginnings to being successful companies.
Video editing is really where the magic of video production happens. Sure, you need great footage and a keen eye for videography in order to have good parts to work with. But it’s the manipulation of those parts into a great whole that really makes a video come alive!
As we often explain, video editing (or post-production) is where the bulk of the video production work is.
Video Production For Companies
As mentioned earlier, videos are used in various areas of the business world. Just a few examples:
- promotional videos to highlight the strengths of a company.
- sales videos to promote products and services.
- the recording of seminars/conferences.
- videos for training purposes.
As you can see, video has many applications. The two main areas are:
- internal videos, and
- external videos.
Internal would be videos shown within a company, such as videos for training purposes or videos.
External videos are videos that companies intend to show outside parties like customers, clients, etc.
Promotional and sales videos are a good example, as well as videos created to show current clients a certain process within a boardroom situation, for example.
Another big use of video production is in the creation of music videos for bands and recording artists.
These could be music videos for a new song by the band/recording artist, or even a promotional piece to help them get more gigs or to get signed by a record label.
Band and recording artist video promotion is a big aspect of video production work.
I hope this short description of video production and what it entails has been helpful. If you have any questions, don’t hesitate to write a comment below.
Corporate Video: Increase Your Company’s Bottom Line With Video
Moving pictures often speak more than a thousand words. Present your company with a meaningful corporate video. Here are some valuable tips for creating a corporate video.
Successful companies and brands spend millions each year creating high-quality corporate videos.
But your investments do not have to be that big. It is important that you have a good video storyboard and the corporate film looks professional.
The Corporate Video And Its Underrated Effect
The production of texts is in the foreground of many companies. Companies underestimate how effective corporate videos are and how easily and cheaply they can be created today.
Not for nothing are millions of people making money from their own YouTube channel.
But an effective corporate video is only produced on one condition: it has to be credible. Classic commercials are a good example of how you should not do it!
Make sure that the clip looks authentic and reflects your core competencies. Be inspired by TV productions or journalistic stories.
The classic Dollar Shave Club video is a great example of how to do it right:
Create The Video Storyboard
For each movie, the creation of a video storyboard is recommended. But first, start with a written script by expressing ideas. Based on the collected data follows only the video storyboard.
The Storyboard Basically Consists Of 3 Areas
- On the left sketch the scene in a rectangle.
- In the middle follow a description suitable for the scene as well as comments.
- Describe in the third column the acoustic events (dialogues, music, etc.).
Create Online Videos Yourself?
Decide if you want to do the filming yourself or have your company video made by professionals. In times when modern smartphones record in 4K with 60 frames per second, you are technically well equipped.
Post-processing is possible in programs such as Apple iMovie cost-effective.
Distribute Corporate Video Correctly
Afterward, you only have to create special variants of the online videos. This refers to versions that you share on social networks or embed on your website. Y
ou can also distribute your videos to cooperation partners. They also need to be compressed so that the quality does not suffer, but the video is not too big either.
If you upload the corporate movie to YouTube, you can even create online videos there with an editor. Features of the YouTube Video Editor:
- Several videos and pictures of a film were put together.
- Crop clips.
- Add music (from the YouTube library).
- Adjust clips with tools and effects.
Video Marketing: Use Videos Online
Whether you’ve uploaded your corporate video clip to YouTube, Vimeo or your website here’s an important step: using the videos online.
Your marketing department is taking the helm and distributing the generated video on social networks as well as key portals on the Internet to reward your efforts.
Never neglect your target audience. In particular, the millennials should appeal to you, because no other group produces and consumes so much content. Moving pictures are especially welcome.
Technical Requirements For The Promo Video
As a base level, your video should fulfill these minimum technical specs:
Aspect ratio: 16:9
Size: HD (1920 x 1080 pixels)
Codec: H264 (recommended for online use)
Format: .mp4 (recommended for online use)
48000 Hz (minimum)
24-bit depth, AAC codec
Tips For Implementing Your Corporate Video Strategy
Of course, the quality must also be right for your video to be well received by potential customers.
Only with a professional corporate video, you can inspire visitors to your website and social network users.
The foundation of your corporate video is a well-thought-out concept that is perfectly tailored to your needs and desires. The possibilities are almost unlimited.
How about, for example, with great aerial photographs of your outdoor facilities filmed with the quadrocopter?
Or with O-tones for even more individuality and personality? Our video team also likes to come to your site and shoot your individual corporate video!
Tips For Shooting Your Own Business Video
Shooting a business video, whether you’re doing so for promotional reasons or to use internally, is a great way to get your message effectively across to both your target audience and/or your in-house team.
Yet, it can be difficult to get started doing so. Here’s what you need to know to get yourself on track.
You’ll never shoot an effective business video if you don’t know and understand the reasons why you’re doing it. If you’re looking to shoot a business video because you think it’ll make your business look cool, or because it seems like everyone else has one, then you’re barking up the wrong tree.
Answer these questions to give your mission to create a business video purpose:
1. What is the purpose of the video, and what do I want the video to achieve?
2. How will I measure how effective and successful my video is?
3. Is there more than one way to measure this effectiveness and success? What are they?
4. Will these measures change over time? Will success and effectiveness be measured all at once or at different times?
5. Who is my target audience?
6. Am I creating one video or multiple videos? Does this influence the content of the video or how it is presented?
7. What do I want people to do immediately after watching the video? How do I want them to feel? How do I want the video to influence their actions beyond this?
The final points above are definitely the most important; if your video doesn’t inspire action or an outcome, whether from an employee or target customer, you’d have wasted your time.
Producing Your Video
How you produce the video will come down to how you answer the questions above but will also depend on your business.
Shooting a video like our friends at Firework Crazy during a display, for example, is a million miles away from sitting down to deliver a message to customers, or creating an all-action motivational video for your team.
Creating a Script
This allows you to get the message you want to communicate down on paper, but remember that communication is more about how it is said and the body language of the presenter rather than just the words themselves.
You definitely want a killer script, but ensure you have someone to deliver it well!
100 – 150 written words usually equal around a minute of speaking, however you should factor in any pauses for effect or other actions the presenter will be undertaking.
Shooting The Video Itself
What is going to make your video look professional? For starters, your checklist should consider:
- The location the video is shot in, and how this fits in with the aims of the video.
- The quality of the lighting and audio, as well as of the video itself.
- How the video will be edited; who will do it and what editing suite will they use?
- Any additional effects that you deem essential, such as background music or written text.
Can you take care of all of this yourself? If you’re planning a simple video shoot where you or someone else is sitting at a desk, then it might be fairly simple to do.
You can quite easily get hold of a plain background as well as decent quality lighting and camera equipment.
Yet, this can be quite an investment, particularly if you need to hire an external editor to put it all together and give you a powerful, polished finished product.
Is It All Worth It?
It isn’t hard to find studies online that support the case for using video in your business, whether for marketing, internal use, or other purposes.
Whether producing a business video is worth it is beyond doubt, so long as you identify what you’re trying to do and have a clear vision of what you’re looking to achieve based on the list of questions we provided earlier.
The big question is whether you can, especially if this is your first effort at a business video, make it as powerful and effective as you’d like to. If you invest in equipment and your video doesn’t work, what then?
If you haven’t yet considered professional video production, you might be pleasantly surprised at what it costs and the value you enjoy as a result.
If video is in your business’s future, get in touch with us to ensure you’re fully aware of all options and opportunities before going it alone.
6 Major Reasons Why No One Is Watching Your Business Videos
I’m sure you’ll find her article on 6 Major Reasons Why No One Is Watching Your Business Videos insightful whether you’re a company looking for promotional video, or a video production company yourself.
You have made business videos for your products and services, but it seems like no one cares about them.
Your staff, your mother, and your best friend have all watched and liked your business videos on YouTube.
But yet you’re not getting much traction?
So here are the 6 major reasons why no one is watching your enterprise business videos on YouTube.
The Topic Isn’t Interesting
First and foremost, you need to make a business video that could be found interesting by the world.
If the title or the topic of your business video is unable to grab the attention of your audience then there’s no reason for them to click on the video (or share it with their friends!)
So you need to choose a topic that would appeal to your audience and then couple it with an enticing title or a headline.
You Don’t Have a Fanbase or Platform to Spread the Word
Too many business organizations payout for ‘knock out’ great videos, but do not have enough of a following or a social media presence to launch a formidable campaign.
Having a business video done for your organization doesn’t just require a lot of hard work and time, but also a huge investment that would help you consistently build a fan base in order to solicit the type of conversion or engagement you want through business videos.
Your Audience Cannot Find Your Business Videos
Video content just like any other business video content needs to be optimized in such a way that your customers would be able to find it easily.
It should be obvious that the video you have just created for ‘product x’ is something that the world has been waiting for with bated breath.
But, of course, in case the world is not aware of your product yet, you need to use appropriate SEO (that’s Search Engine Optimisation) in order to allow potential users to find it through search engines easily.
You Have Not Promoted It Through Social Media
Isolation is something that is a marketing and advertising killer.
If you want your business videos to be promoted you need to share them on various social media channels such as Facebook, Google Plus, Twitter, LinkedIn, and many more as soon as it’s finished.
Do not forget this is the most important free marketing step that exists today and is something that should not be missed.
Your Video Is Too Long
The length of your business video can also be a factor in determining if your clients and customers are watching it or not. The longer the business video is the harder it is to keep people’s attention. Keep it short as possible.
The general rule of thumb is no longer than two minutes at the maximum.
And, of course, when it comes to the business videos of your company the more compelling your content is, the longer your video should be.
So try and be careful not to include any information that is not necessary for your videos. Edit, Edit, and Edit.
You Are Not Linking To It, Or Embedding It On Your Website
We have come across really good examples of video content that has not had as great an impact as it should have had due to lack of visibility.
If your website is unable to generate a lot of traffic, and you are not playing the social media game effectively, then stop everything and make that a must do.
Have your business videos promoted where ever you can, and if you have a business blog then get your employees to do the same.
To conclude, video marketing is not as easy as some people would have you believe. Do not miss any kind of opportunity to maximize your effort in order to promote your content so that you reach the type of audience and volume you want to.
The 10 Commandments of Corporate Videos
Corporate video production is an important element of any company’s marketing strategy. Video marketing helps potential customers learn more about your brand and its products and services.
It is often created for a specific purpose and is viewed by your target market or a particular section of your target market.
Examples of corporate videos include product information videos, employee training, financial data presentations, and brand advertising films.
Here are the Ten Commandments of Corporate Video.
Follow these and you’ll be doing well:
Pre-production planning is one of the most important aspects of the video production process.
It’s important to determine what the purpose of your video is, who you are targeting and why, how much you want to spend on video production, and also the topics that will form the content of the video.
A video production company can help you come up with solutions to all of the above, but you’ll be at an advantage if you make sure these aspects are planned out well in advance.
2. Target Audience
Who is going to see your video? Is it for external use (customers and clients) or internal use (think chief executives or warehouse staff)?
Define your target audience and do some research regarding what motivates them. All effective marketing targets a specific audience and knows what that audience wants.
3. Distribution Strategy
As your corporate video has to reach a specific target audience, select the right distribution medium. Will you be creating an HD online video (for uploading to YouTube) or a corporate DVD (for selling physical copies)?
This step should be included in the planning phase.
4. Record Testimonials
When creating a corporate video for attracting potential clients or customers, it’s often a good idea to record testimonials featuring some of your clients.
People are always interested in learning about other people’s experiences when using certain products or services.
If you can feature gleaming endorsements of what you do, then more people will be willing to take you up on your offer.
5. Add Photos
Creating a video doesn’t necessarily mean staying limited to audio and live-action presentation. You can improvise and add attractive photos to get your point across in a better way. Photos can be found on places like Google Images, Flickr, and Pixabay.
6. Close-Ups and Medium-Shots
The best corporate videos have one feature in common: close-ups and medium shots instead of wide-angle shots. When you feature close-ups, you get more intimate with your subject and what you’re presenting to your audience.
This way, it’s a lot easier for your audience to emphasize what you’re promoting. You’re making your video more human and, therefore, more appealing to your audience.
7. Professional Editing
If you are creating a video yourself and have not hired a professional corporate video production company, it would be a good idea to at least have the editing done by a reputable agency.
A few professional editing touches could tweak the bad and refine the good.
Although, of course, we recommend not doing things in-house, and instead of hiring a company like ours to handle the full gamut of video production for you.
8. Don’t Go Crazy With Graphics
One of the best things about creating a corporate video is communicating with your target audience on a personal level.
Consequently, do not depend strictly on graphical content and animation, as they can be distracting and contribute little to the overall message of the video.
Instead, as we mentioned above, use a human touch. Featuring the smiling faces of employees talking about what a great company yours is to work for. Taking a more human touch like this ensures that your video is more appealing to your audience.
9. Press Release
The press should be the first to know about your corporate video. It doesn’t have to be on the front page of the Guardian website (although that would be awesome), but it does need to get the attention of local press.
After your video has been uploaded, be sure to let all the local journalists know about its arrival by writing a press release. A press release announces a happening and allows companies to communicate effectively with their target audience via the media.
10. Measure Performance
Last, but not least, always remember to deliver on what is promised and focus on measuring the performance of your video.
If customers skip or close the video after a few seconds, take it as a sign that your video needs some tweaking. IT’s obviously not engaging your audience effectively.
I hope this has given you a brief idea as to some of the key tenets in designing and producing a corporate video.
If all of this seems tricky or too difficult, we’re available to work with you to see your vision become a video reality!
How Professional Video Production Can Help You Grow Your Business?
Marketing is incredibly simple and cost-efficient nowadays. All you need is a laptop, internet connection, and the right tools and software and you can post strategic content online that can guarantee huge success for your business.
However, there is more to content than just written text. Content can include professional videos that create brand recognition, allowing you to grow your business.
As we’ve discussed on the site before, video content is a more powerful and dynamic medium than ever before.
So, if you are finding it difficult to drive your business forwards, here are a few ways professional video production can help you out:
Creates Brand Awareness
Recently, the privately held San Francisco-based transportation company Lyft released a video explaining how their mobile app works.
In the video, they provided information regarding the ridesharing process and also incorporated a furry pink mustache on every driver’s car to market the brand.
This became the signature of the company and helped them gain instant brand recognition.
In this example, professional video production combined with unique ideas can help create and enhance brand awareness, allowing your business to reach unimaginable heights.
Helps Employees and Managers
Professional video production can be used to create employee training videos that can strengthen your services by ensuring your employees and managers properly understand the ways to get their tasks and jobs done, efficiently and safely.
Professional companies can create training videos that include step-by-step instructions in a humorous and creative form to show employees exactly how to use a certain product or machine.
These videos can also provide a brief overview of your company’s beliefs, culture, and values, hence giving employees a better understanding of your business and how things are run.
Consequently, this can help them work more efficiently, have more motivation to work towards goals, and boost their efforts, adding to your company’s bottom line.
Offers Valuable Product Information
Besides educating your staff, professional videos also provide your customers and potential clients’ valuable information regarding the products and services you offer.
For instance, if you are a lawyer who specializes in personal injury cases, you can create an informative video to help viewers and potential clients understand how to file a case, how different procedures work, and what solutions would be right for them.
Therefore, professional video production gives you the chance to educate your customers, which proves imperative when establishing your company as an authority in your industry.
A Pitch Tool to Attract Potential Clients
The world is dominated by new tools and technologies. Consequently, with new technologies being introduced, PowerPoint doesn’t exactly look that ‘powerful’ anymore and businesses need to invest in smarter ways to present their products to clients.
Therefore, a professionally-produced video can create that ‘wow factor’ needed by brands to grow their business through the use of:
- talking-head interviews,
- client testimonials,
- ‘mood reels’, and
- montages featuring a new company direction.
As you can see, there are numerous ways professional video production can help your business grow.
So in this age of smartphones and video sharing sites like YouTube, don’t damage your company’s reputation by just pointing, shooting, and uploading whatever you find okay and instead focus on finding a professional video production company to enhance the purpose of your online video efforts.
7 Key Stats About Video Marketing That Will Blow Your Mind
The advancement in technology over the past few years has changed the way businesses operate.
Now, a number of organizations have taken the initiative to market their products to the general public using modern and slightly unconventional methods.
A good example of this is the high-quality video production methods used for video marketing.
This style of advertising products and services is incredibly productive and can bring great benefits to any business.
Video clips are either placed on DVDs or uploaded to the internet as a way to ensure a large viewership.
We’ve covered the reasons that you should use video marketing on this blog before, but let’s take a look at a few key stats about video marketing that will blow your mind.
Content That Drives Highest ROI
52% of marketing professionals claim that video is one of the best forms of content that drives the highest ROI.
Over the past few years, videos have proven to have a huge influence on decision-making when it comes to purchasing products and services.
Consequently, it’s not surprising that more and more companies are using video to increase the popularity of their businesses.
In fact, both B2C and B2B marketers have rated video among the top 3 most effective marketing strategies.
Video Leading The Way
It’s predicted that by 2025, 85% of all internet traffic will be video.
After the inception of YouTube and similar free video posting websites, it has taken just a few years for video content to account for nearly three-quarters of all internet traffic.
Therefore, by 2025, video content will become mandatory for any business seeking to create a reputation and gain traction and success in the marketplace.
Video Dominating Marketing Methods Moving Forward
93% of marketers use video for online communications, marketing, and sales.
The volume of video content on the internet has risen significantly over the years. Not only is it preferred by viewers nowadays, but it has also become an effective marketing strategy for marketers around the world to reach new audiences faster and with more consistency.
Video Content Consumption Shooting Upwards
33% of tablet owners watch a minimum of one hour of video content per day.
The advent of smartphones and similar technologies has played a key role in the popularity of video content with tablet owners watching a lot of videos online, either at home or on the go.
In 2013, 72.1 million smartphone users watched video content on their devices monthly.
In addition to the popularity of video content among tablet users, smartphones also rely heavily on video to make important decisions regarding purchasing.
Gaining Attention in Google Search Results
Video results command more attention than other forms of listings (according to an eye-mapping study of Search Engine Result Pages (SERPs)).
You might have noticed several times that upon searching for a particular topic or subject, the search engine results page displays web pages that feature videos. This is because Google likes media, especially video.
These videos are attractive to Google because they link directly to the topic being discussed, hence resulting in more clicks. And what gets clicked on regularly gets featured higher in Google.
Further, Google also places a high premium on those ages that visitors spend lots of time on. So a page with something like a video (that requires a number of minutes to watch) will help a page rank more highly in Google due to its ‘stickability‘.
Video’s Importance For Email Marketing
Using the word ‘video’ in the email subject lines reduces un-subscribes by 26%, open rates by 19%, and click-through rates by 65%.
Over the past few years, video has gained so much popularity over the internet that simply using the word ‘video’ in an email plays a huge role in the success of your campaign.
- 50% of all mobile traffic is generated by video content.
- By 2016, online video viewers are expected to increase by almost 1.5 billion.
- 55% of all internet traffic in 2016 will be generated by online video traffic.
- Only 20% of online visitors read written content, while 80% of visitors prefer to watch a video.
As you can see, video content has huge potential when developing a useful marketing strategy. So, if you want your business to gain success and a competitive advantage over others, perhaps it’s time to consider a solid video marketing strategy.
5 Reasons Your Marketing Strategy Should Include Video
In the past, video marketing was a cost-prohibitive service for businesses. High-quality cameras were rented, cameramen hired, and videos were edited professionally.
However, with more people having access to computers and the internet and video making/editing equipment becoming cheaper and easier to use, video has somewhat become a key driver of sales and leads.
It has become an effective and inexpensive way for businesses to get the word out about their services and products, also driving engagement, conversation, and optimization.
Not to mention, it also makes it easier to measure marketing results and drive a higher ROI as compared to other media.
So, if you haven’t already added video to your marketing strategy, here are five good reasons to start now:
1. It Adds a Personal Feel
One of the best things about adding video to your marketing strategy is it delivers a personal feel to customers.
You have the opportunity to talk directly to potential clients and can discuss useful tips or solve potential problems regarding a particular product or service.
Not only does this make customers feel more comfortable about contacting your business, but it also develops a sense of trust, which is imperative for the growth of your business.
You can even ask loyal, regular customers to give their own testimonials in videos, hence adding more credibility to your business. These kinds of review formats sell products and services.
2. Easy to Share
A successful marketing strategy brings hundreds and thousands of potential customers to buy a particular product or service.
As video sharing sites, like YouTube or Vimeo, give you the platform to target millions of viewers, you can achieve this goal and increase brand awareness, enough to get your business seen and heard through other mediums.
This is mainly because, unlike TV commercials, videos on hosted sites are shareable.
3. It is Inexpensive
As mentioned earlier, a few years back, creating a video to market your business and its products used to cost a great deal of money. You had to purchase ad time and video equipment.
Now, however, creating a video is incredibly inexpensive and hiring a video production company is more cost-effective than ever before.
Marketing products and services online have never been easier for small businesses.
As there are many free video hosting sites, you don’t even have to worry about paying for ad space.
4. Professional Approach
Another undeniable reason why your marketing strategy needs to include video is it delivers a professional approach.
There is something about a video that suggests a premium stance, provided you produce high-quality engaging video content. People will watch the video to the end and stay on your website longer.
Consequently, this increases the likeability of your business, hence improving the chances of consumers bookmarking your site or purchasing a product or service.
5. Proof for Your Product Claims
Anyone can make tall claims about different products or services. However, you can never guarantee the writer has been truthful. Adding a video can be a great way to prove those claims because it offers visual representations of those claims in action.
Therefore, adding video to your marketing strategy can be used to provide proof for your product claims, hence increasing its chances of selling.
So, if you want to enhance your marketing efforts, increase sales and create brand awareness for your business, it’s time you hire a professional corporate video production company so you can add video to your marketing strategy.
Using Video As a Content Marketing Strategy
Owing to the fact that video will account for 69 per cent of all consumer internet traffic by 2017 according to Cisco, it makes perfect sense to choose this medium for your content marketing strategy.
But before doing so, you will need to come up with a plan of action to maximize exposure and impact through the correct preparation, production, distribution, promotion, optimization, and measurement.
First and foremost, you will need to define your objectives and intentions. What do you want to achieve and who is your target market? Every piece of content marketing should be produced with an end goal in mind.
You should also think about the type of video you want to produce (for example corporate video production, event video production or promotional video), your tone of voice (corporate, informal or humorous), and whether any other pieces of content will work alongside it (blog post, transcription, product page).
With aspects of your video decided, you can move on to the production process. It might help to craft a storyboard, which includes scenes like an attention-grabbing introduction, an intriguing set-up, a compelling story, a happy resolution, and then a call to action.
Although it’s fairly easy to shoot a movie with smartphones and tablets, try and use quality equipment wherever possible.
Otherwise, a substandard video would reflect badly on the business.
Your first port of call will probably be YouTube, due to its hundreds of millions of viewers. However, you will need to consider whether the pre-roll adverts and lack of conversion control work for your business.
For this reason, hosting the video on your company website might be a better option. But if you struggle with traffic, social media sites such as Facebook achieve superb engagement levels through video.
Just post the video on your social media channels, like Facebook and Instagram, and let your video get noticed by your pre-existing audience.
The idea, from there, is that your pre-existing audience shares the video to their friends and you gain a new audience (and followers) as a result. In this way, your video starts to become viral.
Start by addressing SEO with a title and meta description that contains relevant keywords. You should also think about tags, links, and thumbnails.
From there, give your audience a reason to watch and take to social media with promotional messages that include humor, surprise, or controversy. Make it as easy as possible for users to watch, share, and download your video too.
Despite the fact views are encouraging, you should be more concerned with conversions. So, remember to keep your message simple but remember those all-important calls to action.
Make it easy for viewers to take the next step, give them various options, and come up with some incentives to share their personal information or complete a purchase.
There is little to no point in using video as a content marketing strategy if you fail to measure and analyze the results.
Although this will ultimately come down to whether your initial intentions were achieved, there are a number of other factors to bear in mind too.
- What was the cost of the video?
- Where did you generate the most interest?
- And how many quality leads/bottom-line conversions did you achieve?
Once you have answered these questions, you can evaluate your campaign’s success and repeat the entire process again with greater knowledge and enlightenment.
Why Videos Are The Future of Small Business Marketing
If you run a small business then I’m sure you already know how important marketing is.
The truth is that without a dedicated and strategic marketing plan, business will eventually dry up.
And in our experience, promotional videos (harnessed in combination with the internet) are one of the most effective ways to market your small business today.
Video Enables You to Bond With Your Customers
People hate buying from faceless corporations and businesses.
But what promotional videos allow you to do is put a face and a voice and a personality to your business, meaning customers are much more likely to buy.
This also helps to create trust because your customers feel as if they already know you.
Videos Allow You to Demonstrate What You Do
If you’re a carpenter, for example, you could shoot a series of promotional videos about this topic and demonstrate your work, and knowledge on the subject.
This way your prospective customers can see that you actually know what you’re talking about.
The True Power of Promotional Videos
With that said, the true power of promotional videos is to be found when combined with this crazy piece of technology we know as the internet.
You see, most people today, when looking for a service provider, will turn to the internet first.
Now imagine someone is looking for a carpenter in your neck of the woods, and your site comes up in Google.
Then they watch your video, give you a call and hey presto – half the selling job is done.
And it gets better because promotional videos can be uploaded to video-sharing and social media websites. Video sharing sites as places like YouTube and Vimeo.
I’m sure you’re aware of these, but there are many others, too. Social media websites are online locations like Facebook, Instagram, and Twitter.
I like to think of video-sharing websites as television 2.0. Most business owners would give their right arm to be able to advertise their small business on TV. Well, with video sharing sites you can come pretty close.
And if you’re really lucky your video can go “viral,” and I’m sure you know what that can mean for your business.
With an eye-catching video for your business, something that gets both fans of your business and everyday people sharing the video all over social media, and business can explode.
For example, just look at one that happened with the esteemed Dollar Shave Club advert.
If you haven’t already seen it, it’s a great example of what can be done with video marketing. It’s certainly worth a watch, as it’s extremely funny!
The Marketing One-Two Punch You Need
In fact, Google search and video marketing can provide a powerful marketing one-two punch that no business should be without.
And they are not only useful for online marketing, you can also use them in your offline promotions.
For example, we’ve found that sending testimonial videos to prospective clients is very effective.
At this point, you may be wondering what the cost of all this is?
Advances in technology mean that corporate video production can now be done on a very reasonable budget.
Promotional videos are a highly effective method for getting business and are definitely the future of small business marketing.
Why Customers Love Online Video
Do you build content and websites for clients across a wide variety of industries? Or do you produce any kind of product or service that can be explained visually?
If so, there is one specific area of content you need to begin investing in immediately: online video.
Video production services are one of the most sure-fire ways to impress your clients, as well as your own customers.
Online Video As The Future of Content Marketing
Articles, while useful, can be cumbersome and difficult for people to engage with during their busy lives.
Video solves this dilemma, as not only can people casually watch them while still gaining information, but they’re entertaining as well!
While you can certainly make a video that communicates information passively, making it as engaging as possible is the best way to dazzle clients and customers.
In today’s world of affordable but high-quality video and audio equipment, companies all over the world are investing in online video to advertise their products/services and raise awareness for their brand.
Doing so will make your brand look professional, versatile, and will help you stand out from your competition.
The Different Types of Video Production
In our mind, there are three kinds of online video that might be of interest to your company:
1. Corporate Video Production
Come into someone’s business and film a video (or series of videos) that promote a company in general, or even focus on a specific product/service that you’d like to highlight.
2. Event Video Production
For this kind of video production, we go to a conference, seminar, meeting, or tradeshow, etc, and film for the entire day (or weekend in some cases).
From there, we make a short film that highlights the main aspects of the event. We can include:
- motion graphics, and
- other dynamic types of video production that promote the occasion.
3. Promotional Video
A promotional video is a short video that promotes your business or an aspect of your business, giving your audience a short and concise vision.
Promotional videos can be explainer videos, motion graphics projects, and more.
Why Clients Love Online Video
Our clients love seeing their brand and message communicated effectively in a sleek and stylish promotional video.
Videos are one of the most promotable content options available in marketing campaigns, and clients get a massive amount of use from the videos we create for them.
Creating a super fine-tuned promotional video will help you increase your brand’s visibility online.
We find that our client’s initial investment in video production often easily pays for itself after they’re shared the video with their audience.
Here are a few things that online video will do for you:
As video is such a powerful medium, people will understand your business better and you’ll sell more as a result of using video.
Make Your Company More Interactive
Video is interactive and dynamic. Visitors to your website will engage with and feel more drawn to your product/service.
Video helps you build a brand, launch new or existing products/services, motivate employees, retain customers, and build stronger communities.
It’s true that online video works exceedingly well with companies who already have an established audience, but it’s also highly effective for new startups looking to grow.
Now that you know how much value you can gain from implementing online video, you should have no reason to deny yourself this amazing investment opportunity.
Affordable, valuable, and easy to use, getting an online video produced for your company provides a surefire way to have your business’ revenue and customer retention explode!
Video Marketing For Your Company Or Brand
I want to talk a little today about video marketing and how it can benefit your company or brand.
At this point, most everyone who runs a business these days knows that online marketing has revolutionized the modern business landscape.
With changes in broadband speeds and media becoming easier to create and more accessible, in recent years video has started to emerge as the most dynamic form of marketing expression for businesses and brands to tell their story.
Today, video can be seen as the leading form of online marketing. I hope this article goes some way towards explaining why online video is such a powerful marketing technique and why it’s a must in your company’s future (if you’re not already using it!)
Video Marketing Emerges
To put it simply, online marketing has over-taken traditional marketing methods, as it is almost always more affordable and more effective.
Knowing how to properly target information in a way that is both engaging and easy to engage with, helps businesses deliver content that customers will respond to and remember.
This article from The Guardian gives a detailed run-down of the marketing’s emergence.
With its tried and tested format and almost limitless possibilities, currently, there is one marketing approach that stands head and shoulders above the rest: video marketing.
With the explosion in broadband speeds in the UK over the last decade, video is far more accessible and viewable online than ever before.
Couple that with the professional camera and auditory industry coming on leaps and bounds during the same timeframe and it’s easy to understand how online video has come to dominate the digital space.
Businesses soon realized that putting videos on their company websites, blogs, social media accounts, and other outreach platforms is a great way to get an audience engaged with their brand.
Of course, not all online video we see around the web is created equal. We’ve seen plenty of poor-quality examples that have us scratching our heads as to a company’s intention with video project.
On the other hand, we’ve built up a sterling reputation and a great track record of making dynamic and effective promotional videos for clients.
We believe that video marketing starts with an exploration of a company’s ethos and mission.
From there, we can form a story around your brand and create something truly memorable and effective.
To help demonstrate the advantage video marketing can have for your company’s digital marketing campaign, here are 3 reasons online video is a great marketing investment:
1. You Can Video Alongside Almost Any Online Approach
Not only can you put promotional videos on your website, but you can include them in emails, as physical DVDs that you can hand out to your clients, as well as including them on your blog, in your social media, etc.
Online video’s inherent usefulness across a range of media makes it a great tool for making an awesome piece of content that much more engaging.
Words communicate ideas well, but a large majority of people are much more visual in their learning style and will appreciate your company’s efforts in helping them better understand all the awesome advantages you have to offer.
And, of course, being a visual culture that adores movies, TV, and watching YouTube videos on Facebook, your potential customers will respond well to video as it’s something that they’ve come to love and trust.
2. Video Can Be Affordably Produced
Many of our clients are surprised to hear just how affordable our video production work can be.
Video is not just reserved for the Nikes and Coca-Colas of the world. Nowadays, great video production is available to businesses large and small.
While large-budget online adverts are not unheard of, it is most certainly not the norm. Thanks to the aforementioned video revolution, we have access to fantastic tools and equipment that are able to craft high-caliber work at reasonable prices.
Additionally, the price of hosting videos online is minuscule compared to the amount it costs to play on national television channels.
3. Video Marketing Campaigns Are Easy to Track
Unlike radio adverts, print campaigns, and spots on traditional TV, it is possible to get a much more accurate and understandable idea of the result your online marketing campaign has had on your business.
And we’re not just talking obsolete figures and woo-woo stuff here – we’re talking real numbers.
For instance, if you have videos up on a site like YouTube, you can monitor how many visits you’re getting to your site from your online videos.
In this way, you can see exactly what effect your online video marketing efforts are having.
As well as that, you can read the analytics of how many times your video has been played online with ease.
You can see when your peak watch hours are, and in some cases, even the age and gender statistics of your viewership.
The ability to track this consumer information online with ease puts online video marketing at a distinct advantage over traditional print or radio advertisements.
Employee Training Video – Get the Best Out of Your Employees With Video
Why choose explanatory videos as training videos for your internal communication and staff training?
Internal training can be quite a job for both leaders and employees, and training initiatives are not as effective as employees are not properly hired.
In order for a company to achieve its full potential, it must offer professional development and training.
Using internal explanatory videos as training videos for employee training is a unique way to ensure that employees retain the information they need to succeed in their work.
In each sector, managers must communicate internally to communicate information about important events, such as policies and policy changes.
By involving employees in visually oriented stories, the animated video ensures that employees receive the message.
In addition, internal explanatory videos as training videos can be easily updated as the procedures change.
An animated video is an ideal and most fun way to achieve this. By combining visual and auditory stimulation, the video offers two different ways to process new information about long-term memory.
Whether you’re demonstrating a complicated software system or submitting the details of an acquisition, a video is the best way to ensure that viewers keep the information.
Explanatory Videos For Reports And Presentations
One of the great things about videos is that you can show them on almost any device and everywhere.
They can be viewed online or retrieved during a presentation.
Moreover, these videos can only be used as a facet of a general training strategy. Animated videos can also communicate in a more attractive way about the content of reports.
Training Videos For Support Pages
Many companies have internal software that can be difficult to use. Instead of calling the IT department every time something happens, companies can create an animated video explaining how common problems can be solved.
Video enables people to solve problems themselves, reducing the time needed to keep track of help.
Explanation Videos For Compliance And Employee Orientation
Onboarding has a number of issues to consider, including company standards and rules. These rules are not the most exciting part of a new function, but they are very important. Use a special employee video to familiarize new employees with the policy.
Training Videos For Health And Legal Topics
In addition to legal requirements, most companies are required by law to focus on occupational risks, workplace intimidation, and other important issues that are aimed at maintaining a safe working environment.
These issues are essential to the integrity of a company, so it is important that people actually keep the information they have.
Employee Training Video – Conclusion
Quickly get your staff on board with a responsive video describing tasks, policies, and instructions for different computer-based and other processes.
By placing this important information in a visual package, new employees can be updated more quickly.
This is why training videos are the most ideal and fun way to teach staff the business processes and policies in a relevant way.
They are also well-suited for informing new products and can support them in learning how to handle difficult hardware and software systems with which to work.
All this will contribute to an effective and clear work ethic. This will ensure that the tasks will be successfully executed in every department of the company.